Daily Archives: February 20, 2009

New revenue stream for dairy farmers?

If you’re one of those people who thinks drinking raw milk is weird, here’s something even more bizarre to to contemplate, in this excerpt from Britain’s  theTimesOnline:

Not soon to be copied by major competitors -- cow urine-based drinks. Photo: Sasa Kral/AP

Not soon to be copied by major competitors -- cow urine-based soft drinks, a soon-to-be-marketed innovation from India. Photo: Sasa Kral/AP

“Does your Pepsi lack pep? Is your Coke not the real thing? India’s Hindu nationalist movement apparently has the answer: a new soft drink made from cow urine.

The bovine brew is in the final stages of development by the Cow Protection Department of the Rashtriya Swayamsevak Sangh (RSS), India’s biggest and oldest Hindu nationalist group, according to the man who makes it.

Om Prakash, the head of the department, said the drink – called “gau jal”, or “cow water” – in Sanskrit was undergoing laboratory tests and would be launched “very soon, maybe by the end of this year”. Continue reading

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