Supermarket price deception and obfuscation was not even on my radar until I read Shirley-Ann Wood’s special-to-the-Bovine report which appears below. You see, I hardly ever shop at the supermarket anymore. This is not the result of any ideological decision to separate myself from the corporate food industry.
It just gradually happened that my “dollar votes” have slowly shifted to farmers, farmers markets and health-food stores. But lots of people do shop at supermarkets. And I don’t think it’s a stretch to say they trust those supermarkets to clearly and honestly display product prices and they trust that prices charged at the checkout correctly match those displayed in the store.

How to corner nearly the whole market without appearing to do so -- Loblaws and their many aliases (aka "brands). This image is from smartcanucks.ca; its title is "loblaws-canada.jpg". See what I mean!
I am not a great writer, nor do I seek to be recognized as a savvy, sarcastic journalist. I am writing simply to express a deep frustration, and truthfully, what is probably more than just a frustration. The topic is a small component of a much larger picture, nonetheless………. Continue reading