Regulators gone wild — U.S. Pork Board takes legal action against Unicorn meat ad over “the new white meat” tagline

Excerpted from ThinkGeek.com:

Original promo for the product launched April 1st.

“Recently we got the best-ever cease and desist letter. We’re no stranger to the genre, so what could possibly make this one stand out from the rest?

First, it’s 12 pages long and very well-researched (except on one point); it even includes screengrabs of the offending item from our site. And we know they’re not messing around because they invested in the best and brightest legal minds.

But what makes this cease and desist so very, very special is that it’s for a fake product we launched for April Fool’s day

It wasn’t the iCade, or the Dharma Initiative Clock, or even the Tribbles ‘n’ Bits Breakfast Cereal.

No, it was the Canned Unicorn Meat.

The very special but also very real letter is from the National Pork Board, who claims we’re infringing on the slogan “The Other White Meat,” a slogan they’re apparently thinking about phasing out anyways. A screengrab of the product page is below…..”

.

“….We’d like to publicly apologize to the NPB for the confusion over unicorn and pork–and for their awkward extended pause on the phone after we had explained our unicorn meat doesn’t actually exist. From our press release [PDF]: “It was never our intention to cause a national crisis and misguide American citizens regarding the differences between the pig and the unicorn,” said Scott Kauffman, President and CEO of Geeknet. “In fact, ThinkGeek’s canned unicorn meat is sparkly, a bit red, and not approved by any government entity….”

Get the whole story here on Think Geek.com

2 Comments

Filed under News

2 responses to “Regulators gone wild — U.S. Pork Board takes legal action against Unicorn meat ad over “the new white meat” tagline

  1. thebovine

    The Globe and Mail picked up this story. It’s in today’s business section. But remember, you read it first on The Bovine!

  2. wypadek przy pracy

    Heutzutage kann niemand das Leben ohne Computer vorstellen. Was die Arbeit und die Studie wäre ohne sie aus?

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