Daily Archives: June 21, 2011

How a “niche player” takes over the marketplace — parable for raw milk?

From Christopher Mimms, writing in MIT’s “Technology Review”, an article titled “How the rise of Apple is just like the rise of mammals”. Could there be a parallel here with raw milk? 

Image from Fashionably Geek.com. Click image to go there.

“The exceptional thing about Apple is not that it’s the most valuable consumer-facing brand in the world, that it has a market cap larger than Microsoft, or that its stock performance over the past decade bested Google. No, what’s different about Apple is that for a really long time—more than 20 of the 33 years it has been on this earth—it was a niche player. Continue reading

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