California Milk Producers Board targets women with PMS in its latest campaign

From Amanda Rose at The Ethicurean:

“The California Milk Processor’s Board, which brought us the Got Milk? campaign, urges men this week to tell their cranky, about-to-menstruate women: “You really need to drink more milk.”

Men can get their PMS education on a new website “Everything I Do Is Wrong.” Women may find the site confusing at first glance: “Who’s supposed to buy the milk for whom?” “Can milk really help my clueless, bumbling husband?”…”

Read it all on The Ethicurean.

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