Daily Archives: January 10, 2012

Marketing mojo rebuilds confidence in Maple Leaf Foods after Listeria deaths

From Kristin Laird at Marketing Mag.ca

"Putting a fork in it" Maple Leaf Foods style. Photo via Marketing Mag.

“Graham, formerly CMO at Rogers Communications, started working with Maple Leaf Foods as a consultant following a listeria outbreak in 2008 that killed 22 people and prompted massive product recalls.

That same year, the company posted a third-quarter loss of $12.9 million. In the fourth quarter, Maple Leaf said the recall cost the company an estimated $59 million to $69 million before taxes and profits were down 40%.

The company also had a dramatic fall in the Marketing/Leger Corporate Reputations ranking—which asks consumers if they have a good or bad opinion of the company—dropping from 21 to 76 in 2009 and a further 10 spots in 2010. Continue reading

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Flouride accumulates in Pineal gland?

From Sakerfa on Dprogram.net:

(Youtube) – It is now known – thanks to the meticulous research of Dr. Jennifer Luke from the University of Surrey in England – that the pineal gland is the primary target of fluoride accumulation within the body.

Also, Fluoride is known to have tremendous effects on bone cancer, joint problems, bone weakness, lower estrogen & testosterone as well as Dental Fluorosis. Sodium Fluoride is the most toxic ionic molecule outside of potassium dichromate. Continue reading

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