As in test marketing of the one variety fits all, or imposing monoculture on the entire ag sector. From David E. Gumpert on the Complete Patient blog:
“…Obviously, the state and Big Ag’s Michigan Pork Producers Association don’t like small farms raising nutrient-dense food. But why? Because these outfits want total control of the market, in particular, control of the sources of supply. Here are three ways they seek to gain control:
1. They try, in this case, to limit the specie options. In the dairy arena, they try to eliminate an entire category of food (raw milk, and products made from raw milk). Of course, it’s the species diversity and the raw milk that growing numbers of consumers truly want, and are willing to pay extra for. To anyone who says the MI Pork Producers Association is trying to limit competition, the organization will reply that, no, any farmer can produce the one or two species that are still allowed. But, of course, small farms that are limited to producing the same breeds as the big producers have no way to set themselves apart, and are forced to become part of the commodity economy. You want American Species Pork at $3 a pound or $6 a pound? If pork-is-pork-is-pork, then you’ll insist on it at $3 a pound.
2. They want to force small pork producers to remain serfs forever, as part of the Big Ag vertically-integrated marketplace, where prices are dictated by the major processors.Small farmers who sell direct to consumers threaten the vertically integrated industry model, where farmers have no pricing say.
Harper’s Magazine had an excellent article a couple months ago about “the new monopolies” and our society’s growing tolerance of monopolistic practices, compared to 50 and 60 years ago. The author described the marketplace for chicken producers, whereby a large producer “requires the farmers to procure from the company itself all the chicks they raise and all the feed they blow into the houses….”