“A South Island company is setting a precedent by selling raw milk to consumers.
But plans to set up franchises around the country have stalled while other farmers await the outcome of a Ministry of Primary Industries review of raw milk regulations.
Village Milk is a Golden Bay business selling milk under the 1981 Food Act which allows farmers to sell up to five litres of milk daily to buyers who consume it themselves or provide it for their families.
The company, owned by the Houston family, has imported an automatic milk dispenser to sell milk direct to the public from its Clifton farm.
Managing director Richard Houston said it sells up to 300 litres a day for $2 a litre.
He expects demand to increase when there is a summer influx of visitors to Golden Bay.
He said there was interest in buying Village Milk franchises from farmers in the North and South Island.
But because the ministry was reviewing the submissions and options, farmers were reluctant to invest until decisions were made, he said.
“We just hope they come to a decision that does not place us outside the rules. There is potential they could shut us down if they come back with new rules….”