Daily Archives: May 6, 2013

Milk ad campaign could include raw

Looking at this new ad campaign from the Dairy Farmers of Canada it’s hard not to imagine that they’re including raw milk as one of the options people might choose. 

From Jordan Twiss, at Strategyonline.ca

A couple of example ads from the new campaign. Click image above to see more at the Ad-ict blog.

“The Dairy Farmers of Canada (DFC) has rolled out a new campaign that aims to highlight the varieties of milk available to consumers.”  Continue reading

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Food substitutes from Silicon Valley

From Klint Finley on Tech Crunch:

Soylent artificial food. Photo via Tech Crunch

“Fake meats have been around for years, but a new crop of Bay Area startups backed by tech investors think they can make meat substitutes good enough to compete with the real deal. Beyond Meat — backed by Twitter founders Evan Williams and Biz Stone via their company Obvious Corp — created an eerily accurate chicken substitute, for example.

But the most ambitious project is Rob Rhinehart‘s cheekily named “Soylent,” an attempt to replace food entirely with a liquid shake that has all the protein, fat, carbohydrates and micronutrients you need. The only ingredients recognizable as food are salt and olive oil. He claims to have lived exclusively on the stuff for a month. He says he has started eating real food again, but two months later he still gets 92 percent of his meals from Soylent. Continue reading

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