Looking at this new ad campaign from the Dairy Farmers of Canada it’s hard not to imagine that they’re including raw milk as one of the options people might choose.
From Jordan Twiss, at Strategyonline.ca
A couple of example ads from the new campaign. Click image above to see more at the Ad-ict blog.
“The Dairy Farmers of Canada (DFC) has rolled out a new campaign that aims to highlight the varieties of milk available to consumers.”
“Cristine Tessier, assistant director, marketing and nutrition communications, Dairy Farmers of Canada, says that the campaign is intended to show milk in a new light by focusing on the idea that there’s a type of milk to match every lifestyle, as opposed to only touting its health benefits….”
The Bovine 