Competition for “ultimate evil” brand?

It would really take a dedicated blog to keep up with the flow of GMO news and information out there these days. Although the Bovine is primarily focused on raw milk, we do sometimes give a nod to other issues in the food rights sphere. And while raw milk has always been a minority concern, GMOs in food will affect everyone. What will our children’s children think about this time in history when they look back from 2050 or so? The following is from Jon Rappoport’s blog:

What will the children think? Click image for photo source.

“I recognized my two selves: a crusading idealist and a cold, granitic believer in the law of the jungle” – Edgar Monsanto Queeny, Monsanto chairman, 1943-63, “The Spirit of Enterprise”, 1934.

“Monsanto should not have to vouchsafe the safety of biotech food. Our interest is in selling as much of it as possible. Assuring its safety is the F.D.A.’s job” – Phil Angell, Monsanto’s director of corporate communications. “Playing God in the Garden” New York Times Magazine, October 25, 1998.

Shoemakers redefine high-end dairy

From Rachel Dodes in the Wall Street Journal:

“…Last year, Arethusa, their 325-acre farm in Litchfield County, began selling pricey branded milk and yogurt at 23 retail accounts, including Whole Foods. The milk sells for $4.49 per half-gallon, or more than twice the national retail average.

Arethusa’s products, like the footwear, are being touted for their careful production and limited distribution. The farm’s milk, packaged in a plastic bottle emblazoned with cows and the logo “Milk Like it Used to Taste,” is sourced only from the farm’s 350 show-strutting cows.

“Are we going to do some kind of berry granola crunch yogurt? No!” says Mr. Malkemus, who prefers to stick with the classics in both of his businesses. “We don’t do platforms,” he adds, dismissing the top shoe trend of the past three years.

Their venture is putting to the test just how far dairy marketers can milk the notion of exclusivity. Not everyone swallows the idea.