Tag Archives: consciousness

The “Placebo” and “Nocebo” effects — How does what you think about raw milk affect how it affects you?

It’s long been know that “set and setting” affects the experience of those using psychotropic drugs. “Users who are in a poor mental state or a highly structured environment are more likely to have a bad trip, which is when you feel paranoid, anxious, nervous or even terrified instead of euphoric. (Science.HowStuffWorks.com)”  So why should the effects of human consciousness on the experience of pharmaceutical drugs be so different.

The Placebo Effect — Photo: Nick Veasey, via Wired magazine

As the stories quoted below show, how you think a drug will affect you, does play a role in how the drug does affect you. So what about raw milk? Do the positive effects people report from drinking raw milk attributable to a placebo effect. And would warning labels on raw milk actually trigger a “nocebo” effect, causing at least some people to experience the dangers being warned about?

From Steve Silberman, on Plos blogs:

Do Warnings about Side Effects Make Us Sick? Continue reading


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