Here’s an excerpt from a recent Toronto Star story by Jennifer Bain, about a young agricultural entrepreneur and his partner.
The man featured in this story is a someone who the Bovine editor met personally a few years ago at the Guelph Organic Conference, back when Mark was just starting out. It seems that since then he’s had some success with his business plan of remarketing the products of other small organic growers in the Kawartha Lakes area and trucking them in to Toronto.
Toronto’s recent Greenbelt-Foundation-money-fueled explosion of farmers’ markets in the last couple of years has led to a real shortage of authentic farmers willing to schlep their produce to Toronto. That trip to Toronto can be well worth the gas money, since organic produce in smaller communities, commands nowhere near the price premium it does among Toronto’s health-conscious foodies. Continue reading