Tag Archives: marketing

Milk ad campaign could include raw

Looking at this new ad campaign from the Dairy Farmers of Canada it’s hard not to imagine that they’re including raw milk as one of the options people might choose. 

From Jordan Twiss, at Strategyonline.ca

A couple of example ads from the new campaign. Click image above to see more at the Ad-ict blog.

“The Dairy Farmers of Canada (DFC) has rolled out a new campaign that aims to highlight the varieties of milk available to consumers.”  Continue reading

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Marketing mojo rebuilds confidence in Maple Leaf Foods after Listeria deaths

From Kristin Laird at Marketing Mag.ca

"Putting a fork in it" Maple Leaf Foods style. Photo via Marketing Mag.

“Graham, formerly CMO at Rogers Communications, started working with Maple Leaf Foods as a consultant following a listeria outbreak in 2008 that killed 22 people and prompted massive product recalls.

That same year, the company posted a third-quarter loss of $12.9 million. In the fourth quarter, Maple Leaf said the recall cost the company an estimated $59 million to $69 million before taxes and profits were down 40%.

The company also had a dramatic fall in the Marketing/Leger Corporate Reputations ranking—which asks consumers if they have a good or bad opinion of the company—dropping from 21 to 76 in 2009 and a further 10 spots in 2010. Continue reading

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Why McDonalds failed in Bolivia

From Hispanically Speaking News:

“…The failure of McDonald’s in Bolivia had such a deep impact in the company’s Creative and Marketing staff, that they produced a documentary titled “Why did McDonald’s Bolivia go Bankrupt,” trying to explain why did Bolivians never crossed-over from empanadas to Big Macs.

The documentary includes interviews with cooks, sociologists, nutritionists and educators who all seem to agree, Bolivians are not against hamburgers per sé, just against ‘fast food,’ a concept widely unaccepted in the Bolivian community. Continue reading

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Raw milk marketing tool in progress

From Augie’s Journal of Natural Food and Health:

Draft version

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Organic Consumer Association political director arrested Tuesday May 17 at Whole Foods in Chicago over protests regarding the sale of unlabeled GMOs

This just in, forwarded by Michael Schmidt and Max Kane:

Alexis Baden-Mayer, political director of the Organic Consumers Association, and other activists were just arrested in Chicago at the Whole Foods Market in Lincoln Park where they were having a Food Dump to protest the sale of unlabeled GMOs.

Can you call the Lincoln Park Whole Foods, request the release of Alexis and her counterparts and ask that the charges be dropped? The number is 312-587-0648. The OCA and these activists would really appreciate your help! Continue reading

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Big pharma salesperson gives her own version of “the real truth” about drugs

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Ban on labeling milk as rBGH-free struck down as unconstitutional in recent Ohio appeal court decision

RBGH is a growth hormone designed to increase milk production. And it’s made by Monsanto Eli Lilly. Here’s an excerpt from a report by Helena Bottemiller on Bill Marler’s “Food Safety News”:

"Our Friend the Cow", indeed! No mention of bovine growth hormone use here, but that would certainly fit right in with this model of exploitive dairying. Picture via the Lovenati blog.

“After more than two years of litigation, a federal court last week struck down an Ohio ban on labeling dairy products as “rbGH free,” “rbST free,” or “artificial hormone free” if produced by cows not treated with bovine growth hormone. Continue reading

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