Tag Archives: The Ethicurean

California Milk Producers Board targets women with PMS in its latest campaign

From Amanda Rose at The Ethicurean:

“The California Milk Processor’s Board, which brought us the Got Milk? campaign, urges men this week to tell their cranky, about-to-menstruate women: “You really need to drink more milk.”

Men can get their PMS education on a new website “Everything I Do Is Wrong.” Women may find the site confusing at first glance: “Who’s supposed to buy the milk for whom?” “Can milk really help my clueless, bumbling husband?”…”

Read it all on The Ethicurean.

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The mystical beauty of working the land

Here’s a review of a recent book from one of the latest in the long tradition of intellectuals reveling in their fresh infatuation with the charms of farming. Hey, don’t laugh; we need a lot more smart people to take up farming if we want to keep the likes of Monsanto from world domination. If this book can move us in that direction, that’s all for the good. From Stephanie P. on The Ethicurean, from a story titled “Getting Plowed: Kristin Kimball’s captivating ‘Dirty Life‘”:

Kristin Kimball on her farm in Essex, N.Y. Photo by Deborah Feingold (via The Ethicurean)

“….A self-described “snobby urban hedonist,” Kristin was lured to a completely different life and culture in a matter of months by a driven man and the appeal of the hard work of growing food. The gentle buffer offered to her in the transition is the brimming generosity of her new community, from the kinds of people she had probably previously assumed didn’t have much to offer anyone, and the enchantment of what good dirt can bring to fruition with your toil. Continue reading

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Michael Pollan on contemporary food movements, from vegan raw foodies to “born-again carnivores”

Here’s an excerpt from a recent story from The Ethicurean blog by Bonnie Azab Powell:

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Pollan nation: In what is ostensibly a five-book review for the June 10 New York Review of Books, journalist Michael Pollan has an epic essay charting the emergence and character of the food movement. Or, as he puts it, “‘movements,’ since it is unified as yet by little more than the recognition that industrial food production is in need of reform because its social/environmental/public health/animal welfare/gastronomic costs are too high.” (Pollan, of course, has been indispensable in the rise of this movement, yet he omits his 2006 best-seller, The Omnivore’s Dilemma, from his list of its catalysts — among them Eric Schlosser’s Fast Food Nation, Marion Nestle’s Food Politics.)

This collection of movements is a “big, lumpy tent,” says Pollan: Continue reading

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Berkeley woman gets her mojo working

Here’s the latest curiosity from the wide world of agriculture, via “The Ethicurean”, specifically a post by Marc R. titled “Monkeying around: Berkeley woman hires out fruit-picking primate”:

MOJO the monkey -- will work for tree fruit

I was eating breakfast at North Berkeley’s Guerrilla Cafe the other day when I spotted a sign on the other side of the room with this intriguing headline: “MONKEY FOR HIRE.” After ordering their waffle of the day (buckwheat!), I went over to take a closer look at the sign. It read, “Are you tired of looking up into your tall fruit trees, gazing at lemons, apples, plums and other delicious fruits, but are unable to reach them? Continue reading

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Backyard chickens — pets or livestock?

This is an excerpt from a recent post by Charlotte on The Ethicurean blog:

Backyard chickens don't have to be treated as pets.

“….I must admit, there’s a part of me that feels a little queasy about having become part of a trend. I’m not really a trend person. I’d always wanted chickens, but mostly for the same economic-anxiety issues like the ones described in this article. I had a pretty strong hunch that my corporate job was coming to an end, and I figured with a big veggie garden and a bunch of hens, at least I wouldn’t starve to death. But I have to say, I was sort of wigged out by trend articles like this one about artist Hope Sandrow and this other one about the children’s book author, Jann Brett, in which the chickens are described as something between pets and circus freaks.

People! These are chickens! Don’t you know they will shit on everything? And you let them in your house? On your shoulder? In your car? Yuck. Continue reading

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