Tag Archives: Timothy Leary

Spreading raw milk as cultural “meme”

How now brown cow? Photo by Mike Sula, from The Chicago Review

From Wikipedia:

meme (play /ˈmm/meem)[1]) is “an idea, behavior or style that spreads from person to person within a culture.”[2] A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate and respond to selective pressures.[3] 

In order to explore the question of how new cultural memes spread throughout a society, it’s instructive to study some history. For instance, how did drugs like LSD become so popular during the 60s.

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